Sky to unveil quad-play services
DetailsEditor | 30 January 2015
After a series of acquisitions and content plays in its core business, UK pay-TV giant Sky is broadening its portfolio with mobile voice and data services.
Sky mobileThe company has announced it is to enter a multi-year partnership with Telefónica UK that will give it wholesale access to 2G, 3G and 4G services over the latter's nationwide network. Sky plans to launch its first mobile telephony services to customers in 2016.
Sky hopes that the move into mobile will be as successful as its foray into fixed-line broadband for which it now boasts five million customers after seven years of operation making it, claims, the company, the UK's most popular triple-play provider. Almost two-fifths of Sky's customer base currently takes all three of its TV, telephony and broadband services. Having a mobile network will inevitably drive sales of the Sky Go mobile TV service.
Commenting on the deal, Jeremy Darroch, group chief executive, Sky, said: "Through our partnership with Telefónica UK, we can build on our expertise in content, innovation and service to launch a range of exciting new services and exploit the opportunities for growth in the fast-changing mobile sector."
Ronan Dunne, chief executive of Telefónica UK, added: "We're pleased to welcome Sky to our roster of innovative, successful partnerships, through which we help partners grow their offer to customers. Sky understands the importance of a strong network and excellent customer experience and has made us a trusted partner to help deliver brilliant services. This will widen consumer choice still further and demonstrates the lively competitiveness of the UK market. We're looking forward to working with Sky."