New deal for Univision CEO with social TV moves on horizon
DetailsJuan Fernandez Gonzalez | 30 January 2015
US Hispanic network Univision is strengthening its structure by extending its employment agreement with its current president and CEO Randy Falco and appointing a new VP and general manager of social media.
Lincoln Lopez is the new VP, whose role will be to work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision's content across multiple media platforms.
"Today's consumer is looking for new ways to connect and share the content they love through their favourite medium – from UVideos to Snapchat and Instagram," said Kevin Conroy, president of digital and enterprise development for Univision. "Lincoln is a proven strategic, innovative and collaborative leader with more than 20 years of experience in the digital and entertainment industries."
Previously, Lopez worked with Turner Broadcasting as VP of social and digital media for TBS, TNT and Turner Classic Movies. Prior to that, he was vice president of digital marketing and social media at MTV Networks.
At the top of the company, Randy Falco will take up the position of CEO and president through to January 2018.
"Since taking the helm in 2011, Randy has successfully guided Univision through a period of growth and innovation, navigating a climate of unprecedented industry change and positioning the company for the future," commented Haim Saban, chairman of Univision.
"Under Randy's leadership and vision, the company has accelerated its transformation from a niche broadcast network to a multimedia powerhouse, with platforms across the spectrum of traditional and new media that appeal to the diverse US Hispanic audiences."
Under his leadership, Univision has transformed into a multimedia company with 16 broadcast, cable and digital networks, 61 television stations, 67 radio stations, an array of online and mobile apps and products, and content creation facilities in Miami, New York and Los Angeles.