yume, d.a.consortium seal ad platform licensing deal

DetailsJoseph O'Halloran | 30 January 2015

Leading Japanese digital media agency D.A.Consortium (DAC) has tapped online advertising firm YuMe for tools to build a private ad marketplace.

yumeDAC will license the YuMe For Publishers (YFP) tool to bolster its efforts to develop ad placements in connected TV, strengthening its ad serving capability across the multiscreen environments in which YuMe's technologies see use.

The YuMe tools support multiple business requirements across PC, mobile, connected TV, and multiple OS, video players and devices. The strategic partnership will also allow DAC to deliver on requirements from its advertising clients and develop video-specific ad marketplaces to run its clients' ad campaigns. DAC will receive a constant supply of YuMe inventory from publishers and OEMs (such as LG Electronics) to expand its offering.

"Partnering with YuMe gives us an edge on our competition by reaching multiscreen audiences as we continue to innovate in the digital advertising space," explained DAC president Hirotake Yajima. "We are able to help our advertising clients reach their desired target audiences and support complex business models by licensing YFP and utilising YuMe's constant supply of inventory to meet our needs."