Globo moves beyond telenovelas, strengthens film catalogue

DetailsJuan Fernandez Gonzalez | 01 February 2015

Brazilian production house Globo is trying, for the second year in a row, to add films to its wide catalogue of soap operas.

Portraying Brazilian culture, three new productions are part of the 2015 catalogue: Trust, The Invisible Woman and Men are From Mars... and That's Where I'm Going. The feature films were produced by Globo Filmes, which is part of Grupo Globo.

Picking up the classical Latin drama plot which has delivered so many hours of succesful programming, in Trust, the main character is a promising chef who thinks she's found the man of her life when she meets a charismatic young man, but then, things are not what they seem to be. Trust was the second largest most watched Brazilian production on the weekend of its premiere last October, according to Rentrak figures delivered by Globo.

The Invisible Woman, which turned out on the series with the same title, is a light and funny film. The production tells the story of a man who was abandoned by his wife and falls in love with a beautiful and intelligent woman who has only one flaw: she doesn’t exist. The Invisible Woman was one of the most watched Brazilian films in 2009, and has been already aired twice on Globo's free-to-air TV channel.

In ‘Men Are from Mars... And That's Where I'm Going’, a wedding planner, an independent and hard-working woman, has a difficult personal life and tries to put an end to her problems. Released also last year 2014, the film reached 1.5 million viewers according to Rentrak.

The three films were presented by Globo at NATPE's latest edition, where the Brazilian production house introduced its whole catalogue, including the new series of Merciless, which was entirely filmed and post-produced with 4K technology.