Zee Family SVOD service launches in Asia-Pacific

DetailsRebecca Hawkes | 02 February 2015

Zee has launched its IPTV-based subscription video-on-demand (SVOD) app Zeefamily.tv for viewers in parts of the Asia Pacific region, following its successful introduction in the US.

Subscribers in Singapore, Thailand, Hong Kong, Australia, New Zealand and Japan will initially be able to use the service to access over 25 Zee channels, including general entertainment, Bollywood movies, news and regional content. Other Asian territories will be catered for in the future, according to the Indian media giant.

"The app has received a wonderful traction in the US market since its launch. The catch-up feature and the VOD option have found strong preference within our viewers. We are expecting a similar trend in the widely distributed diaspora population within the Asia Pacific region," said Sushruta Samanta, business head, Asia-Pacific for Zee Entertainment Enterprises Ltd.

"It will act as an important tool to fight piracy and illegal viewership of our content within the online viewing community."

The Zee Family app is available for iOS and Android-based mobile devices as well as all Web browsers, and features a 30-day free trial as a launch promotion.