Univision claims ratings hat trick with Liga MX
DetailsGabriel Miramar-Garcia | 02 February 2015
Univision Deportes aired six Liga MX matches last week, including the most-viewed football match of the week across all networks with the America-Puebla match.
That makes the third consecutive week that Univision Deportes has delivered the most-viewed soccer match across all networks.
The Univision broadcast of America-Puebla on Saturday at 6pm delivered 1.2 million total viewers and 667,000 adults 18-49, besting the NHL All Star Game on NBCSN among that demographic.
In addition, the America match out-delivered nine live NBA games on ESPN, TNT and NBA TV last week, all four NHL games on NBCSN, as well as all sports programming for the week on CBS (College Basketball) and NBC (Figure Skating) among adults 18-49.
UDN also ranked as the No 1 Spanish-language sports network in total day, out-delivering Fox Deportes and ESPN Deportes by 195% and 181%, respectively, among total viewers, and by 255% and 200%, respectively, among adults 18-49.
UDN's Leones Negros vs. Chivas match on Saturday also ranked as the No 1 Spanish-language cable telecast of the week, averaging 717,000 total viewers and 430,000 adults 18-49.
Liga MX overall is averaging 319,000 total viewers and 190,000 adults 18-49 per game on UDN this season, increases of 15% and 5%, respectively, compared to the same time period during the Clausura 2014 season.