Ericsson bolsters MENA business with twofour54 playout

DetailsEditor | 02 February 2015

Ericsson has beefed up its business relationship with the commercial arm of the Abu Dhabi Media Zone Authority, twofour54, through the acquisition of its current playout business.

The agreement, which will see Ericsson initially providing playout services for nine different channels, recognises the important role of the private sector in supporting twofour54 in building Abu Dhabi's media industry ecosystem.

"Twofour54 is committed to the growth of the media industry across the MENA region,' commented twofour54 CEO Noura Al Kaabi. "This long-term partnership with Ericsson is another step towards achieving our goal of being the region's leading developer of a sustainable, private sector led media industry."

Ericsson regards the acquisition as providing an ideal springboard for its expansion into the region from its base in Abu Dhabi whereby it will establish a media hub in Abu Dhabi to serve clients across the Middle East region and beyond.

As well as playout services, the hub will provide and act as Ericsson's local base to eventually offer services such as content management, over-the-top (OTT), content discovery, metadata, creative and access services. Ericsson added that it would also work closely with twofour54 to develop media services in Abu Dhabi and nurture the development of media professionals in the region.

"The Middle East is an exciting, high-growth region with a strong local and international broadcaster base," added Thorsten Sauer, Ericsson's head of broadcast and media services. "As the TV industry is witnessing a massive transformation in light of the convergence between IT, media and telecoms, Ericsson is helping broadcasters to overcome the challenges of this transformation and the fierce competition that exists in the rapidly changing TV market. The partnership with twofour54 is an important milestone in our ambition to provide industry-leading media services in this dynamic region."