Kids' series Thomas Edison's Secret Lab preps mobile app
DetailsMichelle Clancy | 03 February 2015
Genius Brands International (GBI) is partnering with FatRedCouch on the production of apps for GBI's animated children's series, Thomas Edison's Secret Lab.
GBI and FatRedCouch will introduce a master app for show to coincide with the premiere of the animated series on US public television stations later this year. The master app will feature a self-contained play environment offering multiple activities and games, utilising animation footage from the series. The app will be available on iOS and Android platforms initially through various channel partners, including Apple, Google, Amazon and Barnes & Noble (for Nook).
"Kids today expect a dynamic, interactive way to 'play' their favourite shows on a variety of devices," said GBI's president of global consumer products, Stone Newman. "The Thomas Edison's Secret Lab master app will take viewers deeper into the Secret Lab, showing kids how fun science can be by immersing them in a digital world where they can interact with the characters and be a part of this secret world themselves. FatRedCouch is the perfect partner to help us extend this experience into other formats."
Thomas Edison's Secret Lab follows Angie, a 12-year-old prodigy, and her young science club who accidentally discover a dream lab equipped with gizmos and gadgets, including two of Edison's very last inventions: a hologram that brings Edison himself to life, and a virtual reality machine that lets them go anywhere. There is even a wacky (and slightly nervous) robot called Von Bolt that Edison left behind, who becomes part of every adventure.