Hungary ended 2014 with an estimated 3,406,000 pay-TV subscriptions, according to data published by the regulator NMHH.

The number receiving cable or IPTV services, based on data provided by the eight major market players, stood at 2,076,293, of which 55% (1,145,142) were digital.

At the same time, based on data supplied by the three main players, there were 900,910 DTH subscribers, while the pay-DTT service MinDig TV Extra had 117,307 customers.

The pay-TV market was quite evenly split among the three main providers, with UPC, Telekom and Digi claiming shares of 27%, 25.1% and 23.3% respectively.

Invitel, the next largest provider, accounted for 4.1% of the market, and was followed by MinDig TV Extra with 3.4%.