Viacom joins Latin America's advertising council

DetailsJuan Fernandez Gonzalez | 04 February 2015

Bringing with it five regional channels, Viacom International Media Networks (VIMN) The Americas is to join the Latin American Multichannel Advertising Council, LAMAC.

Nickelodeon, Paramount Channel, Comedy Central, MTV and VH1 will be joining the current member list which includes over 50 pay-TV channels broadcasting across Latin America. Representing some of the market's leaders, LAMAC aims to increase pay-TV impact for advertisers, contributing to consolidate cable and satellite platforms throughout the region.

"Our membership at LAMAC will help ensure our company is first to hear about new trends, insight and advertising optimisation," said Scot McBride, EVP-COO at VIMN The Americas.

"With this partnership, we look forward to collaborating with media industry leaders, sharing our expertise and becoming an active partner as we continue to grow our business in this region."

To which John Mafoutsis, SVP Ad Sales at Viacom, added: "This is an exciting time of innovation and transformation for the media industry, as technologies introduce new ways for brand marketers to connect with consumers. LAMAC is both a great supporter and representative of the industry in Latin America - a key growth opportunity for VIMN - and we look forward to benefiting from its unparalleled resources and expertise."

"The decision of Viacom to join LAMAC comes from a clear understanding of the ability of LAMAC to examine the trends in the industry and convert this knowledge into actionable strategic points that makes the benefit of belonging to our organization invaluable," said Enrique Cusco, CEO of OLE Communications and chairman of LAMAC.

Viacom's networks will be joining 50 other pay-TV networks belonging to the A+E Networks Latin America, AMC Networks International Latin America, Discovery Latin America, FOX One Stop Media, Sony Pictures Television, Turner Broadcasting System Latin America Networks International and Universal.

"The membership of Viacom International Media Networks represents a significant progress in the recognition of our work within the industry," commented Gary McBride, president and CEO of LAMAC. "For more than 13 years, we have been dedicated to the promotion of our industry in the region and the 55 leading Pay-TV channels that belong to our organisation confirm the strength and relevance of our work in LATAM."