Sony offers YouView embedded within TV range

DetailsJoseph O'Halloran | 04 February 2015

With set-top-box (STB) issues one of anumber of factors delaying the launch of the subscription-free on-demand service, YouView has now burst out of the box and onto Sony TVs.

Sony YouViewIn a win-win for both parties, the CE giant has become the first TV maker to offer YouView built-in to a TV set, available in its new 2015 BRAVIA range. YouView will be on offer from Summer 2015, and will be combined with Android TV and Sony's One-Flick Entertainment giving users access to content ranging from on-demand services, films, music, photos, games, apps and more.

As it aims to spread its UK reach to ten million homes, YouView added in November 2014 a direct link to the Netflix subscription video-on-demand (SVOD) service through its EPG, complementing its range of services which now include all the major UK on-demand players including the BBC iPlayer, 4OD, ITV Player and Demand 5 as well as Milkshake, UKTV, Quest from Discovery, NOW TV from Sky and Sky Store.

"We are thrilled to announce a major collaboration with Sony on our first ever project to make YouView available on TVs," commented YouView CEO Richard Halton. "This exciting YouView and Sony partnership will create a deep integration of YouView's functionality within the new Sony TV range, built on the Android platform. It will offer everything you'd expect from YouView including our iconic seamless and easy to use TV guide, giving customers simple access to the live and catch-up TV they love."

John Anderson, Sony UK and Ireland country head, added: "The way we watch TV is changing, with more demand than ever for a large range of content, when we want it, how we want it. We're delighted to be the first manufacturer in the UK to announce the addition of YouView to our range of TVs."