Telefónica picks Grey Juice Lab for VOD content

DetailsJuan Fernandez Gonzalez | 04 February 2015

Chosen by Telefónica as content aggregator for its video-on-demand (VOD) platforms in Chile and Argentina, Grey Juice Lab will become an exclusive partner of the Spanish telco in Latin America.

Grey Juice Lab will provide Telefónica with movies from Hollywood studios, as well as independent production companies, children's content and adult movies for Argentina's On Video and Chile's Movistar Play. Several movies will be available within a few months of their theatrical release, with Avengers 2: Age of Ultron, the new Minions movie, Terminator and Taken 3 coming in the next few months.

Grey Juice Lab will also provide Telefonica with marketing services to maximise the value of the added content, as well as content processing, quality control and editorial services.

"We were looking for an aggregator which could both offer the best content possible and also take care of all the needs for the operation," said Julián Rodríguez Montero, director of content acquisition for Telefónica Group. "We found the perfect partner in Grey Juice Lab, thanks to its flexibility and expertise in this market."

Telefónica Argentina is among the country's market leaders with On Video, which has over 80,000 subs, and in recent months has launched Lite, a service that allows all of its Speedy broadband users to rent movies from any device connected to the Internet.

Telefónica Chile is expanding with its Movistar Play service, which is connected to Telefónica's pay-TV platform Movistar TV.

"We are really excited to be working with Telefonica on these great services. High quality content plays a crucial role in providing a high service level to subscribers," commented Mihai Crasneanu, CEO of Grey Juice Lab. "However, content aggregation is not just about negotiating content agreements or ingesting movies. It's also about getting the operational side right, and Telefonica understands that."