Fox International Channels (FIC) has appointed Olivier Bramly as the new general manager of FIC France and French speaking Belgium, Switzerland, Africa and DROM-COM territories starting April 2015.

Olivier will have direct responsibility for all business areas including affiliate and content distribution, programming, advertising sales, marketing and production.

Olivier will report to Adrian Herzkovich, EVP of FIC Benelux and France, who said of his appointment: “Olivier had a very successful career in different divisions of Eurosport, with multi-territorial responsibilities mainly focused on affiliate sales. This extensive experience in television will be fundamental in defining our strategic business plan across the French market and I am thrilled to have him on board”.

Most recently, Olivier was senior EVP, Global Distribution for Eurosport, with full responsibility for affiliate in EMEA and Asia/Pacific. Other previous roles at Eurosport include Director of Distribution & Development for Southern, Central & Eastern Europe and Managing Director of Eurosport Spain.

Olivier Bramly replaces Frederic Chevance as head of FIC France, who has recently communicated his decision to leave the company to start a new career.