Digital TV now reaches 14.5MN Thai homes

DetailsRebecca Hawkes | 06 February 2015

Digital TV in Thailand now attracts 14.5 million viewers and is set to reach 20 million by the end of the year, according to the National Broadcasting and Telecommunications Commission (NBTC).

The fifth set of digital TV set-top box subsidy coupons numbering 517,463 is shortly to be distributed in Sakon Nakhon, Nakhon Phanom, Nan, Phetchabun, Nakhon Si Thammarat, Prachuap Khiri Khan and Lampang provinces, which now boast 80% digital TV coverage.

NBTC has distributed 7.7 million set-top box coupons, although only half of them have so far been redeemed. In all, 13.4 million set-top box coupons will be distributed across the Kingdom in a bid to encourage digital TV reception for all.

Of Thailand's digital viewers, between six and seven million watch through digital terrestrial TV (DTT) set-top boxes and between eight and nine million subscribe to digital satellite or cable TV services.

Advertising on digital TV has risen by 40% since its introduction in April 2014, with advertising rates on analogue TV channels falling 4-5%.

The average fee for advertising on digital TV has risen from less than Bt10,000 to Bt50,000 per minute, said NBTC Secretary-General Takorn Tantasith.