iTV, Wisden India team up for Cricket World Cup coverage
DetailsRebecca Hawkes | 06 February 2015
India's iTV Network is to partner with Wisden for its cricket content during the forthcoming ICC World Cup 2015 for its English News X and Hindi India News channels.
The agreement will enhance both analysis and the technical tools employed for War of the Worlds on NewsX and India Mange Worldcup on India News, said the network.
"As we line up the most comprehensive World Cup coverage on our channel I am hopeful that NewsX will be a one-stop destination for the cricket lovers," said Rahul Shivshankar, editor-in-chief, NewsX.
Deepak Chaurasia, editor-in-chief, India News, added: "Big event like World Cup calls for a grand coverage. At India News, we are all geared up to get the viewers the best. We will ensure our coverage on the World Cup 2015 will be an absolute treat for the cricket enthusiasts. Wisden India with its vast expertise will definitely add value and precision to our programming and give the viewers a rare insight to the game."
The iTV channels have also enlisted former players and coaches for their panels such as Vinod Kambli, Nayen Mongia, Anshuman Gaikwad, Ayaz Memon, Rajkumar Sharma, Dinesh Lad, Deepak Sharma, Madan Sharma, Sanjay Rastogi, Shrawan Kumar and Reetinder Singh Sodhi