New-look AMC enters Uruguay

DetailsJuan Fernandez Gonzalez | 06 February 2015

Jumping onto Montecable's pay-TV network, AMC Network's channel is entering the Uruguayan market after an international rebranding which changed the name of the premiere movie channel MGM to AMC.

The cable operator, which is also adding FOX Comedy HD to its channels' portfolio, is bringing AMC's programming to Uruguay for the first time, adding to the other Latin territories including Argentina, Bolivia, Chile, Colombia, Ecuador, Venezuela and Panama, which have already signed up for the new channel.

The home of series such as Breaking Bad decided to rebrand its international channel last August in a move which aims to beef up brand awareness and boost global presence. The decision followed AMC Networks' acquisition of Chellomedia, at the beginning of 2014.

Keeping some of the film programming from MGM, AMC Networks changed the look and line-up of the channel across all the main feeds in Europe, Latin America, Asia, Africa and the Middle East.

"We intend to reproduce our US strategy, expanding AMC's brand throughout the world and creating a new way of distribution our original content," said Ed Carroll, operations director at AMC Networks, when the rebranding commenced.

In addition to the rebranding and the expansion of international agreements, AMC Networks is soon expected to launch a video-on-demand (VOD) and TV everywhere platform.