Haier and German smart TV company Foxxum have signed an agreement to bring smart TV technology, and a wide range of international content offers on Haier TV sets.
Within only three months time to market Foxxum has set up a smart TV solution, which through Haier will now be available in additional territories, such as Central and Eastern Europe, Latin America, Russia and Mid-East. With this extended reach the Foxxum platform becomes even more attractive to content providers that are seeking powerful distribution channels.
“We know Foxxum as a partner who reacts quickly and flexibly to meet our demands. Foxxum is also very competent in finding the best possible solution. The Haier Smart TV solution is therefore a reflection of dynamic and successful cooperation – a great foundation for us to further develop our Smart TV strategy”, said Christophe Chancenest, European Marketing and Sales Director for TV/IT/Mobile at Haier.
“Thanks to the highly successful brand Haier and Foxxum Smart TV technology, this cooperation leaves us with more markets, more end-user devices and more potential customers for our content partners. This is the path we need to take to defend our position as global leader in Smart TV solutions“, explained Ronny Lutzi, CEO at Foxxum.
Three series of Haier smart TVs will be available this year from Q1 2015: the B7000U 4k series includes 42”, 50”, 55” and 65’’ models; the K5000 series includes 32”, 40”, 50”, 55’’ and 65’’ models, the H6660 series includes 48”, 50”, 55” and 65’’ models. Pricing and availability vary by market.