Streaming Video Alliance starts life warning of risk to industry

DetailsEditor | 07 February 2015

A lack of underlying technologies aligned with the future architectures and infrastructures capable of satisfying skyrocketing worldwide demand threatens the whole online video industry says a new industry body for streaming.

steaming vi allianceAt its inaugural meeting, the Streaming Video Alliance (SVA) issued an assurance to start tackling such issues, which it fears could fracture the market. The alliance currently comprises 17 leading content providers, network operators and CDNs, formed with the purpose of collaborating across the entire video ecosystem and developing industry standards and best practices to support the future of streaming video.

At launch members include Alcatel-Lucent, Charter Communications, Cisco, Comcast, EPIX, Fox Networks Group, Korea Telecom, Level 3 Communications, Liberty Global, Limelight Networks, Major League Baseball Advanced Media, Qwilt, Telecom Italia, Telstra, Ustream, Wowza Media Systems and Yahoo!

The focus of the kick-off meeting included confirmation of the board of directors, approval of SVA goals for 2015 and commissioning of SVA working groups. Also on the agenda was affirmation of the alliance’s mission. It said that as online video continues to undergo tremendous growth, streaming video must scale quickly, efficiently and cost effectively to meet consumer demand.

The SVA says that achieving success in streaming video relies heavily on creating an open architecture and infrastructure model that fosters broad collaboration throughout the online video ecosystem. The alliance confirmed that it has made this its mission, as the organisation plans to develop, publish and promote open standards, policies and best practices that allow the online video streaming ecosystem to flourish.

“This meeting and the formation of the Streaming Video Alliance signifies the first step in an important shift towards creating open standards across the online video industry,” said Joe Inzerillo, vice president of MLBAM and host of the SVA meeting.

“This alliance brings together some of the most prominent companies from across the ecosystem that are collaborating to scale the online video infrastructure, create higher quality of experience and redefine the way online video is streamed for consumers worldwide.”

"We're excited to be a part of the Streaming Video Alliance and work with other leaders to advance the industry," added Chris Knowlton, vice president and streaming industry evangelist at Wowza Media Systems.

"Based on the first meeting this week, it’s clear that we will be quickly addressing some core streaming challenges, making it easier for content owners and distributors to consistently deliver high-quality content to a growing number of end users."