Haier, FOXXUM seal smart TV distribution deal
DetailsMichelle Clancy | 07 February 2015
The Haier Group, claimed to be the worlds leading major TV appliances brand, has started an alliance with FOXXUM, a smart TV distribution partner, to spread the connected TV message with an integrated TV-content offering.
FOXXUM LogoHaier will work with FOXXUM to expand its market reach in Central and Eastern Europe, Latin America, Russia and the Middle East.
"We know FOXXUM as a partner who reacts quickly and flexibly to meet our demands, said Christophe Chancenest, European marketing and sales director for TV/IT/Mobile at Haier.
FOXXUM is also very competent in finding the best possible solution. The Haier smart TV solution is therefore a reflection of dynamic and successful co-operation a great foundation for us to further develop our smart TV strategy.
FOXXUM will distribute three series of Haier smart TVs this year: The B7000U 4k series includes 42, 50, 55 and 65 models; the K5000 series includes 32, 40, 50, 55 and 65 models; and the H6660 series includes 48, 50, 55 and 65 models.