Tendulkar to grace Aaj Tak, Headlines Today for World Cup
DetailsRebecca Hawkes | 09 February 2015
Cricketing legend Sachin Tendulkar has been recruited by Indian news channels Aaj Tak and Headlines Today for their ICC World Cup 2015 coverage.
Tendulkar, who won the World Cup trophy with India in 2011, will bring his insight and analysis to the India Today group channels during the event, and also answer audience questions on the shows.
"He is the master who redefined the sport for the world's most passionate cricketing nation. A World Cup without him is nothing but unimaginable. His presence on the shows will help fill the void in cricket since his last match. It is an honour for the group to have the legend himself on our channels," said Aroon Purie, group chairman and editor-in-chief, India Today.
"This is the first time that I am doing something of this sort and it will be a completely new experience for me. What makes this all the more special, is the fact that, I will get to share my experience of the last six world cups with the youngsters, cricketers and budding talent," said Tendulkar.
"Obviously World Cup 2015 is going to be a lot more competitive and important. The rules having changed, and with 20-20 changing the norm in cricket, new and innovative batting styles are coming to the fore. We have discussed these and more in the programmes and am really excited that we could do so many shows of this kind," he added.