ZEE commissions Armoza's Who's Asking as entertainment flagship

DetailsEditor | 09 February 2015

Leading Indian TV company, ZEE Entertainment Enterprises Limited (ZEEL), has commissioned a first season of Armoza's Who's Asking for its new Hindi general entertainment channel &TV.

Whos Asking image5The studio game show is set to be &TV's flagship non-fiction show, and will be known locally as India Poochega - Sabse Shaana Kaun? Developed by Igal Shilon, Harel Josefson, Guy Wasserman and United Studios of Israel, the 60-minute show is not just about what questions the participants must answer, but who is asking them. The show will be produced by Big Synergy and is set to air daily from 2 March during the 9pm prime time slot. Who's Asking? was also recently commissioned by Thailand's Thairath TV, and the Thai adaptation is also set to start airing in early March.

Commenting on the series, Rajesh Iyer, business head of &TV, said: "We are excited to bring this unique international game show format to Indian screens. The concept of the show empowers the common man to determine the fate of a contestant, as they are the ones firing the questions as 'Askers'. In addition, we have Bollywood's superstar and the ultimate entertainer Shah Rukh Khan as the host. We are certain that the audience will enjoy a different side of their superstar and that the format will be well received."

Added Armoza Formats CEO Avi Armoza: "Who's Asking? is a fresh take on the studio game show genre, with the unique question mechanic of taking questions from ordinary people on the street, making it an accessible and appealing format to all. Who's Asking? gives the whole country the chance to have their minute of fame on TV, and we are thrilled to be taking it to a new level with ZEE's infusion of Bollywood glamour."