The turnover with advertising in the direct environment of video streaming offerings has increased by 17% to 240.6 million in Germany in 2014, according to current data from IHS Technology released by German industry association BITKOM.

The advertising turnover is expected to rise by 16% to 278 million this year. Almost three quarters (73%) of the internet users in Germany use video streaming services.

The most important providers of advertising-based video streaming offerings are video portals like YouTube, online platforms like, T-Online and Yahoo as well as the websites of commercial TV broadcasters.