Line launches YouTube-style Thai video portal

DetailsRebecca Hawkes | 10 February 2015

Line Corp, developers of the popular Line messaging app, has launched a YouTube-like video streaming service in Thailand called Line TV.

Available on Android, iOS and the Web, Line TV's online content includes television dramas and music videos from Thailand, Japan and Korea, with hit show Hormones and K-Pop sensation Super Junior among the attractions.

"Thailand was chosen as our first global launch because Thais love Korean entertainment content and pop culture," said Varadee Vasavananda, spokeswoman for Line Thailand.

"With a variety of services on the Line platform, we could introduce more opportunities for new business models and revenue sources in the coming years."

Line TV is tightly integrated with the Line messaging app, allowing the app's 33 million users in Thailand to share content seamlessly with friends. The streamed videos also have links to the official accounts of celebrities featured in them. Content is currently free to access, however these features offer potential feature revenue streams for Line TV.

The news comes as the Japanese/Korean-owned company unveiled a new US$42 million fund LINE life Global Gateway to invest in companies that provide online-to-offline (O2O), e-commerce, payment, media and entertainment services.