Japan International Broadcasting, the distribution company of NHK, and Simplestream have partnered to bring NHK World TV to live TV streaming service TVPlayer.

NHK World TV is a stand-alone, 24-hour, English-language television news and lifestyle network produced by NHK, Japan’s sole public, independent broadcaster. The Japanese channel is currently available in 280 million households worldwide and in more than 150 countries and regions.

“Simplestream has become one of the most exciting media companies in Europe,” said Yoshihiko Shimizu, president and CEO, Japan International Broadcasting.

“We are delighted to partner with them to deliver a variety of top quality and compelling international news and entertainment via their TVPlayer platform in the United Kingdom.”

“It’s really important that we offer as wide a range of content to our users as possible. With NHK World TV now available on TVPlayer across all devices, we can bring a diverse range of quality Japanese programming to the masses here in the UK,” said Dan Finch, commercial director.

“NHK World TV will further enhance the platform that resonates with the hard to reach millennial generation that is the core TVPlayer viewer.”

NHK World TV is available on TVPlayer via channel 241 on Freeview, and via tvplayer.com, by downloading the TVPlayer app from the App Store, Google Play, the Amazon Appstore, and Amazon Fire TV.