TV still shapes entrainment future

DetailsJoseph O'Halloran | 11 February 2015

Despite the plethora of products and platforms available for entertainment on a global basis, a new report from pay-TV giant Sky has shown just how much television dominates leisure time.

sky 1Conducted by global market research firm, Ipsos, the That's Entertainment, survey asked 2,000 people in both countries aged 18-65 to identify how they were entertained: including TV, music, films and social media.

It found that consumers are indeed using a variety of devices to enjoy the new forms of over-the-top video and music streaming services, constantly feeding a voracious appetite for video and other forms of entertainment services by accessing it on the move or by multitasking.

With widespread access to content online and video-on-demand (VOD), the majority of Americans (71%) and just over three-quarters of those in the UK (76%) watch live TV every day, with nearly half also watching catch-up, recorded or VOD TV at least once a month.

Yet while such a dynamic is undoubtedly creating new behaviours, with the proliferation of devices and high quality broadband and mobile networks making it easier to access entertainment in new ways, it is not at the expense of traditional media consumption especially when it comes to TV which is still predominantly a lean-back experience.

Sky believes that the survey goes to show that technology is simply an enabler that gives consumers more control. What remains unchanged is their desire to be entertained and keep in touch with friends and family.

"Technology has paved the way for a new era of entertainment. We came to the US in early 2014 to partner with some of the most disruptive tech companies in Silicon Valley in hopes of introducing new entertainment mediums to the UK," Said Hilary Perchard, Sky's vice president of business development, commenting on the That's Entertainment report What we've found is that technology is the catalyst for entertainment consumption, and with this study, we learned that even as we work with these new technologies, what remains unchanged is our desire to be entertained and to connect with one another."