Harmonic, THIS partner on regional content delivery

DetailsMichelle Clancy | 11 February 2015

Harmonic is partnering with THIS TECHNOLOGY to enable multichannel video programming distributors (MVPDs) and programmers to deliver regionalised content such as sports or local programming.

The integration brings together THIS TECHNOLOGY's alternate content delivery system with encoding solutions from Harmonic to support network consolidation efforts that include content switching and enforced market protection via centralised control of content, encoding and distribution.

"Together with Harmonic, we simplify what was once a very hardware-intensive process by offering the flexibility to use virtual IRDs," said Rick Hamilton, vice president of global sales for THIS TECHNOLOGY. "This enables nationwide or market-specific content switching based on programming requirements at any given moment. Looking ahead, we are committed to the expansion of this partnership to address emerging international demand."

As part of the combined offering, THIS TECHNOLOGY's SwitchStream alternate content delivery system is integrated with Harmonic's ProStream 9100 high-density stream processor to ensure accurate switching instructions. MVPDs can also use SwitchStream to virtualise content acquisition points, automate management, scheduling and auditing of content switches, and interface with Harmonic's Electra 9200 universal multiservice encoder to eliminate decoding and re-encoding at regional head-ends. The solution can be deployed across various distribution platforms, including linear broadcast and OTT, to unify IP transition initiatives for MVPDs.

"The alternate content delivery solution that we have brought to market with THIS TECHNOLOGY is the most efficient and cost-effective solution for service providers operating a centralised head-end and multiple regional head-ends," said Shahar Bar, senior vice president of corporate development at Harmonic. "Furthermore, it provides programmers all around the world with a more advanced solution while simplifying control over content schedules."