Time Warner Cable implements BlackArrow's DAI
DetailsMichelle Clancy | 11 February 2015
Time Warner Cable has deployed dynamic ad insertion (DAI) capabilities from BlackArrow, for on-demand content delivered to connected devices such as tablets, smartphones, IP-enabled set-top boxes, smart TVs, game consoles and laptops.
The cable MSO is BlackArrow's first pay-TV customer for DAI, and will use it to centralise the management of ad campaigns, business policies, reporting and ad execution across the full spectrum of viewing platforms. Having BlackArrow's solutions already deployed across TWC's traditional and IP delivery platforms serving linear and on-demand content also allows advertisers to comprehensively reach viewers.
"Time Warner Cable has invested heavily in bringing multiscreen and time-shifted viewing options like video on demand and our TWC TV app to our customers," said Joan Gillman, EVP and COO at Time Warner Cable Media. "It is an added benefit that we have been able to work with BlackArrow and other partners to also help us bring highly targeted and dynamic advertising solutions to these platforms for our programming and advertising partners."