Univision subsidiary to screen Hispanic content from The Scene
DetailsJuan Fernandez Gonzalez | 12 February 2015
Flama, the multi-platform digital network owned and operated by Univision Communications, is to become available on Condé Nast Entertainment's digital video network The Scene.
The deal brings more than 100 Flama original episodes to the platform, with new content delivered weekly, and leaves an open window for co-developed projects by the two companies.
"The Scene represents the best in premium digital video and our curated programming line-up is resonating with our audience of upscale millennial viewers," said Dawn Ostroff, president Condé Nast Entertainment.
"The addition of the Flama original series broadens our reach among millennial Hispanic viewers and brings a distinct voice to our growing collection of next-generation storytellers and entertainers," she added.
Since launching on YouTube in December 2013 and as a stand-alone destination in April 2014, Flama has produced over 20 original series and its content has been acquired by platforms including Hulu.
"Through select top-tier media partners like Flama and its own media properties, Condé Nast Entertainment is building an exciting new platform with The Scene," said Steven Benanav, general manager of Flama http://theflama.com/. "We are thrilled to expand the reach of Flama on The Scene as it represents yet another place our audience can discover our original content starring some of today's most popular digital talent."
The Scene is a digital video storytelling network which features over 100 original digital series from Condé Nast brands including Glamour, GQ, Vogue, Wired, Vanity Fair, Teen Vogue and Style.com.