Telemundo takes Hispanic VOD lead
DetailsJuan Fernandez Gonzalez | 12 February 2015
For the fourth year in a row, Telemundo has been ranked as the top Hispanic video-on-demand (VOD) network in the US, totalling 18.5 million hours of Hispanic VOD content, according to Rentrak.
Ranking first regarding both views and hours, Telemundo is said to have been strengthening its commitment to serve its VOD audience, providing extensive content and opportunities for binge watching, which has cemented the network as an industry leader.
Telemundo's VOD offer focuses on sneak peeks of the premiere episodes of new Spanish-language telenovelas and series days before they air, as well as special catch-up packages of its most popular series, including Top Chef Estrellas and El Señor de los Cielos.
Additionally, Telemundo has been building on its VOD service a platform for advertisers to run and track campaigns with cutting-edge technology, having launched Dynamic Ad insertion, a tool which is currently only available on Telemundo and NBC UNIVERSO inside the US Hispanic market.
In addition to soap operas and other series, Telemundo has also been increasing its sports programming, lately securing rights for the World Cup in Russia in 2018 and other international football matches.