RTVE.es rockets through multiscreen, smart TV accesses
DetailsJuan Fernandez Gonzalez | 13 February 2015
RTVE.es, the online platform of Spanish public broadcaster RTVE, has seen record growth in January, reaching over 21 million unique users and experiencing a big rise in smart TV and connected screen connections.
rtveAccording to figures from the OJD report published by RTVE, video and content consumption on the platform has grown by 27% since January 2014, adding over 4.5 million unique users in 12 months. This growth was especially strong during the last quarter of 2014 and January 2015, when the site's traffic increased by 14.8%.
Mobile users are partially responsible for these figures, as they currently represent nearly half of the website's traffic. According to the report, 45.6% of users were watching the Web via smartphones or tablets.
Smart TVs have also driven part of the growth, with 735,000 users consuming online video through the Botón Rojo app - a hybrid TV app including video-on-demand (VOD) and live streaming - and almost 400,000 users checked the site via other smart TV apps. Botón Rojo's traffic was also powered by radio on-demand content, a recently added feature, which has seen 390,000 unique users in just two months.
Other mobile apps have also seen growth and last January reached 2.6 million unique users.