Millicom to unveil LATAM Facebook partnership at MWC 2015
DetailsJuan Fernandez Gonzalez | 13 February 2015
Millicom and Facebook are to take to the Mobile World Congress stage together, according to the global mobile industry organisation GSMA which has announced the line-up of speakers ahead of next month's MWC 2015 in Barcelona.
mwcMillicom's senior EVP Mario Zanotti and Facebook's Mark Zuckerberg will be joined by Christian De Faria, CEO of Airtel Africa, and Jon Fredrik Baksaas, president and CEO of Telenor Group, on Monday, 2 March. The four discuss strategies aimed at digital inclusion and extending connectivity to more people around the world.
Millicom will present its three partnerships with Facebook's internet.org initiative in the Latin American countries of Colombia and Paraguay and Tanzania.
In Colombia, the latest country to sign on to internet.org, Millicom's brand Tigo is giving its customers the opportunity to access a number of information, social media and government services without any data charges via the internet.org app.
"This is Millicom's third partnership with Facebook which began in Paraguay in 2013," said Mario Zanotti commenting on the Colombian initiative. "These have proven to be highly successful in promoting digital inclusion and introducing people to online services for the first time. We hope that Tigo customers in Colombia will enjoy using these as we continue to promote the wider benefits of the digital lifestyle."