Freeview preps for connected TV play with rebrand

DetailsEditor | 13 February 2015

The Freeview DTT service has undergone a major rebrand in preparation for a new product launch that will see the introduction of Freeview Play, a mass market connected TV offer.

Freeview PLayThe new connected TV offer, due to launch later this year, will give viewers the freedom to choose the programmes they want, when they want. Freeview will roll out the new brand identity for launch.

"Our new brand identity is bold and contemporary and will stand out in what is a very crowded TV market. Today marks the start of an exciting future for the Freeview brand," explained Guy North, Freeview managing director. "Freeview has been built on a vision to make television available to all free from subscription. In the same way that we took the UK from analogue to digital, Freeview Play is the next step in that vision and it will put the viewer in control, without complexity, commitment or unnecessary cost we want to keep television fair and open for everyone. That means giving consumers the freedom to choose the TV they want, the way they want it."

Freeview Play will combines catch-up TV from the likes of the BBC iPlayer, ITV Player and Channel 4's 4oD, soon to be called All 4 plus on-demand and live television. Available free from subscription, in a range of new TVs and boxes and enabled with any existing broadband service, Freeview Play will allow viewers to search for programmes by either using the scroll back function in the TV guide or the apps page.