Video churn falls, Horizon nears 1MN in strong 2014 for Liberty
DetailsEditor | 13 February 2015
Over a million organic RGU additions, added demand for the next-gen Horizon TV platform and the best organic cash flow growth in three years were the stand-outs in a strong fiscal 2014 for Liberty Global.
liberty globalFor the year ended 31 December 2014, 900,000 Internet additions were seen, powered by what it said was the company's superior broadband speeds, it also boasted the lowest annual video churn since 2006 and a subscriber loss of 223,000 for the full-year including 35,000 in Q4 alone.
Liberty ended the year with 3.5 million advanced TV customers, doubling the total Horizon TV base to 914,000 subscribers across the Netherlands, Germany, Switzerland, Ireland and Poland, including record take-up in Germany during Q4. Through Virgin Media it also now has 2.5 million TiVo subscribers in the UK, adding 583,000 subscribers in 2014. During 2014, it enhanced its video offer with services such as Horizon Go, a multiscreen video service with out-of-home capabilities, which launched in eight countries, and MyPrime, an SVOD streaming service, now live in four markets. Liberty ended the year with 15.9 million digital TV subscribers, representing 68% of the total base.
"2014 was a milestone year for us on many fronts," said CEO Mike Frie." We increased the pace of innovation in broadband, video, and wireless, delivered steady organic subscriber growth, continued driving operational efficiencies and achieved all of our financial targets. Innovation remains a key focus, enabling us to offer our customers cutting-edge products and services which, in turn, supports our pricing strategy. In 2015, we will continue to make strategic investments to differentiate our products and continue driving demand for our next-generation platform, Horizon TV, which crossed the one million subscriber milestone this week, along with increasing usage of our Horizon Go app and our MyPrime video-streaming service."
Liberty is also preparing for trials of DOCSIS 3.1 cable technology in the second half of 2105 that it expects will enable it to extend speeds to 1GB.