Discovery Networks International logs widest global reach ever
DetailsMichelle Clancy | 14 February 2015
Global broadcaster Discovery Networks International has revealed in 2014 that it saw a 10% year on year increase in average audience across the portfolio.
Between that result and an average audience increase to 3.2 million (up 13% vs. 4Q13), the results make for a record-setting quarter and year, making both 4Q14 and 2014 its best ever.
Overall, the portfolio reached 654 million viewers this past quarter (up 4% vs. 4Q13), marking its highest-ever international reach.
“Growing our audiences and increasing our share is a guiding principle that has led to consistent global growth for the Discovery portfolio,” said JB Perrette, president of Discovery Networks International. “We are razor-sharp in our focus to super-serve our fans on-air and online across more than 220 countries and territories. Looking ahead to 2015, we will continue to invest in new series and specials and bring our signature high-quality content across more screens to more viewers, ensuring maximum benefit for our advertisers, affiliates and audiences around the world.”