CBS, Showtime reinforce Telefónica's VOD portfolio
DetailsJuan Fernandez Gonzalez | 15 February 2015
Telefónica's recently launched video-on-demand (VOD) platform in Spain, Movistar Series, is adding more drama to its portfolio following the recent deal with CBS Studios and Showtime.
It has acquired multi-year rights for Under the Dome, The Good Wife and Madam Secretary from CBS, plus Penny Dreadful, Ray Donovan and The Affair from CBS's subsidiary Showtime. The deal also includes some classic titles such as Twin Peaks and Medium.
“It's terrific to be working with Telefonica for the first time and on such a significant deal for the Spanish television market,” said Armando Núñez, president and CEO at CBS Global Distribution Group, which houses CBSSI.
Telefónica's Movistar Series launched in December, aiming to compete in a relatively unexplored market, as Spain doesn't many VOD Netflix-like platforms and the audience has traditionally shown no big interest in paying for content.
“Our titles will bring to the new Movistar Series service a mixture of action and drama, with award-winning casts and CBS’s customary high-quality production values,” added Núñez.
Movistar Series kicked off with an initial catalogue of 27 complete series, but intends to premiere new productions and reach 100 series during 2015. The channel is linked to Movistar TV - it can't be subscribed to independently - but works as a standalone platform, with full seasons and VOD premieres available through an app for tablets and smartphones.