ViewLift launches online video monetisation platform

DetailsMichelle Clancy | 15 February 2015

ViewLift has launched an end-to-end solution for creating, launching and monetising online video with advertising.

The company connects brands with viewers and advertisers across 21 different digital platforms, and works with companies to build digital channels.

“[Our] experienced team helps brands navigate the digital device ecosystem from PlayStation to Amazon Fire TV and across all iOS and Android mobile devices, understanding their unique requirements and best practices to build successful apps,” the company said. “ViewLift also leverages proprietary technology to track and analyse audience habits and viewing experiences to optimize content performance and capitalise on revenue.”

ViewLift’s services include: production, management and placement of custom, standalone applications designed for leading video streaming devices; integrated support for industry-leading payment gateways and diverse models including SVOD and AVOD; analytics; content safeguards with advanced encryption technology combined with configurable permissions at the geographic, time-based and user level; and turnkey collections of films, TV shows and shorts to round out an online video offering.

"Consumers and advertisers alike are shifting to streaming video, and we’ve been in the space for years, creating apps for on-demand digital devices and maintaining strong relationships with every major player,” said Rick Allen, CEO of ViewLift's parent, SnagFilms. “We’re bringing this expertise to market with ViewLift, helping companies capitalise on this massive shift and navigate the complex streaming device ecosystem to deliver applications that engage consumers and attract advertisers."