Actus reports record revenue, customer growth
DetailsEditor | 17 February 2015
Global TV analytics and intelligence solutions firm Actus Digital has revealed 2014 results showing 'unprecedented' growth in customer acquisition and implementation of its cloud-based post-broadcasting solutions.
ActusActus data-driven tools are designed to collect and analyse TV and audiovisual data worldwide, allowing broadcasters, marketers and advertisers to "ride the big data wave". It claims that the growing demand for its AdWatch rating analyser and automatic ads detection technology is increasing awareness of the application in the expanding adtech market.
In 2014, Actus inked wins with a number of key clients such as RR Media, Thai Telecom (Thailand), WDR (Germany), TG4 (Ireland), Nova Broadcasting Group (Bulgaria) and Keshet (Israel). It also saw the expansion of existing contracts with global media corporations such as Fox International Channels, AMC Networks International and BSkyB.
"We are extremely proud to see the media industry is acknowledging the quality of Actus broadcast monitoring solutions and relying on Actus to fulfil its broadcast monitoring requirements," commented Actus Digital CEO Siam Levy. "Constant communication with our customers gives us invaluable information on future requirements in the industry and makes us aware of needed product improvements, which result in innovative developments like Actus TrackMatch."