SpotXchange opens Singapore office as Asian ad business surges
DetailsRebecca Hawkes | 17 February 2015
Video advertising platform SpotXchange, in which RTL holds a 65% stake, has opened a Singapore office to reflect the growing importance of the Asia Pacific (APAC) region in its global operations.
"By the end of the year we expect the Asian market to make up 30% of our APAC revenues, up from 2% in just two short years," said Matt Von der Muhll, managing director for APAC, SpotXchange – adding that it was the fastest growing region for the company in 2014.
With improvements in video infrastructure and an increase in publishers using videos to tell stories, business in the region is expected to boom in 2015, with the automated buying and selling of ad space (otherwise known as programmatic advertising) following suit, the company said in a statement.
Between 30% to 40% of online video ads will be bought programmatically by the end of 2015, predicts Von der Muhll.
Singapore, Hong Kong, Japan, China and Malaysia are considered maturing markets, while Indonesia, Philippines, Vietnam, India, Thailand and Taiwan are new markets for the company.
"Growth is expected to aggressively tick upwards over the coming year as mobile video adds to the growing trend of watching online video on desktop, opening up new opportunities for publishers and advertisers alike," added Sujen Selva, commercial director for Asia, SpotXchange.