Netflix to launch in Australia on Fetch TV

DetailsRebecca Hawkes | 17 February 2015

Australia's Fetch TV is to add the video streaming platform Netflix to its pay-TV offer, currently available in 170,000 Australian homes, the companies have announced.

Netflix titles such as Marco Polo, Bloodline and BoJack Horseman will be available to subscribers when the service launches in Australia reportedly at the end of March in addition to Fetch's own library of video-on-demand (VOD) movies and catch-up TV apps.
Optus-owned Fetch TV is available from A$10 per month to customers of iiNet, Internode, Optus, Dodo, TransACT and other ISPs, or customers can buy a personal video recorder outright which offers both free-to-air and 38 pay-TV channels, plus certain video-on-demand and catch-up services.

"As we surveyed the Australian market, Netflix was impressed by the Fetch TV service, unique business model, and the committed coalition of Telco partners," said Bill Holmes, head of business development, Netflix. "By partnering with Fetch TV, we are making it easy for TV fans and movie lovers to watch Netflix on their televisions."

Scott Lorson, CEO, Fetch TV added that the "Netflix tie-up represents a significant milestone for us, our ISP partners and 170,000 plus customers. Netflix perfectly complements the Fetch TV service. We are now able to offer Australian consumers a world-class integrated entertainment offering at unprecedented value."

Australian free-to-air Channel 10 and the US streaming giant Netflix have also been in talks over a potential partnership, according to The Australian.

The news follows intense activity in Australia's online video market, with the recent launch of streaming venture Presto, jointly launched by Seven West Media and Foxtel, and Stan, the joint venture between Nine and Fairfax Media.