Hollywood Post Alliance becomes the Hollywood Professional Alliance

DetailsMichelle Clancy | 17 February 2015

The Hollywood Post Alliance (HPA), the trade association whose traditional focus is on the needs of the post-production service industry for film, TV and digital media, has been renamed the Hollywood Professional Alliance.

HPA will continue to serve as the organisation's acronym. Over the course of the past two decades, the post-production industry has been at the centre of the most dynamic, technical and creative changes impacting the entertainment industry. These advances include camera technologies, visual effects, 3D, editing platforms, content security, creative collaboration technologies, display, content delivery and archive. The Board of directors said that the new name will serve its current membership and welcome an ever-widening constituency.

"The mission of the HPA will remain the same: to serve as a hub, thought leadership centre and communications engine for our industry as changes in the creative process continue to motivate new ways of working," commented Leon Silverman, president of the HPA. "We believe that Professional is more inclusive and more accurately encompasses the creative talent, content holders, global infrastructure of services, as well as new and emerging platforms and processes that stretch from idea to display. The time has come to acknowledge the evolution of 'post,' and to focus on the professional community creating and executing the vision from a broad base of expertise."

The HPA is also in the midst of a consolidation with The Society of Motion Picture and Television Engineers (SMPTE), which is expected to be finalised in March of this year.