Applicaster's social TV performance attracts $10.5MN in funding

DetailsJuan Fernandez Gonzalez | 17 February 2015

Cross-screen TV apps provider Applicaster has announced a series B funding round led by Pitango Venture Capital, with participation of current investor 83North (Formerly Greylock IL), of $10.5 million.

"Applicaster has championed the app-driven TV transformation for several years now, and we're thrilled to see the take-up in Europe, the United States, LATAM and Asia over the past 12 months," said Jonathan Laor, Applicaster's CEO.

To date, Applicaster has launched over 100 applications for over 40 customers around the world, also providing tools for Tier-1 commercial broadcasters and rights strategies for pay-TV channels, cable companies and YouTube stars.

Isaac Hillel, managing general partner at Pitango Venture Capital, who has now joined Applicaster's board of directors, added: "The continuous evolution in the TV industry and mobile viewing habits present an immense growth potential for Applicaster's offering. The company is transforming TV shows into an emotional and exciting experience that viewers are connected to all week."