Adaptive aims for programmatic boost with new media player

DetailsEditor | 18 February 2015

Looking to extend its programmatic advertising offering across mobile and online video display, Adaptive Medias has launched a new video player as part of its end-to-end video solution.

The content syndication and monetisation provider says that its new platform will give publishers, producers and advertisers the ability to deliver and monetise digital content more easily and more effectively across all screens and devices through one centralised solution.

The new player is designed specifically to deliver these capabilities, especially to mobile devices, offering customisable player sizes that include full screen. The player also allows publishers and advertisers to choose a player size, embed their video and begin monetising their content immediately. The updated online video player is ad supported for all advertisers, VAST 3.0 compliant, fully responsive HTML5 design, and can handle sequence-based advertising and enhanced interactive formats. With in-house developed code, Adaptive Media's media player is ready for immediate usage by all of the company's existing and future partners searching to better leverage mobile video.

"It's frustrating for users, myself included, when a video we're trying to watch doesn't play," said Adaptive Media interim COO Jim Waltz. "We specifically built our new player to overcome this problem. Our new player eliminates that frustration by delivering a seamless and consistent cross-channel video experience for users and publishers."