CABSAT to highlight MENA transition to OTT
DetailsEditor | 18 February 2015
Reflecting the continued growth of the global over-the-top (OTT) market that has come to its region, the 2015 edition of the CABSAT show is to focus on examining the myriad challenges currently facing satellite companies and regional telcos as consumer viewing habits change.
CABSAT 2014 - Credit - DWTCCABSAT's organisers say broadcasters and content-savvy telcos battle to win viewers and subscribers in the increasingly competitive free-to-air and paid TV sectors and that the race to win market share via enhanced 'anywhere, anytime' content delivered across multiple, multiscreen formats is intensifying. It predicts that with the value of the Middle East and Africa TV on-demand market expected to grow to $132 million between 2014-18, the rapidly growing sector is increasing pressure on satellite loads and forcing satellite companies – key contributors in delivering richer TV on-demand products – to expand their operational capacity.
In particular the show will explore the challenges that telcos, satellite and media companies will face in providing content for the arrival of OTT services which will either complement or cannibalise existing pay-TV options.
"Keeping pace with a rapidly changing content delivery market is a complex task. That's why we have compiled an integrated, flexible ecosystem of OTT offerings that offer leading-edge, future-proof technologies – so tomorrow won't take our customers by surprise," said Karim El-Khazen, vice president business development and innovation (BDI), Deutsche Telekom. "Our aim is to create value and expand business potential for the entire digital content delivery market. That's why we work together with other technology leaders toward developing a global network of innovation. By accelerating know-how we help our customers maximise monetisation of their online assets while improving performance and keeping viewers engaged longer."
CABSAT 2015 will run from 10-12 March at Dubai World Trade Centre (DWTC).