OSN unveils new digital, creative teams
DetailsRebecca Hawkes | 19 February 2015
Middle East pay-TV operator OSN has appointed new digital and creative agencies to support its planned growth across key markets in Middle East and North Africa during 2015.
Flip Media has won the bid to become digital agency while Leo Burnett has been appointed the network's new creative agency. Starcom remain's OSN's media agency for the current year.
"The potential for pay-TV to make further growth strides in the region is tremendous, especially with the audience being increasingly discerning about their television consumption preferences. Flip and Leo Burnett presented strategies that are aligned to our organisational growth goals. We are confident of taking our subscriber outreach in the region to the next level this year through our new partnerships," said David Butorac, CEO, OSN.
Hamad Malik, chief marketing officer, OSN added: "With OSN focusing on social media engagement, Flip, as our new digital agency, brings domain knowledge on pay-TV and a strong regional network. Leo Burnett, likewise, has an impressive network in Saudi Arabia and Egypt, two of our fast-growing markets, which was underlined by the evidence-based insights they shared on how we could maximise our reach."