30% of Comcast TV subs use TV everywhere
DetailsMichelle Clancy | 19 February 2015
US cable giant Comcast has announced that about 30% of its Xfinity TV customers are using TV everywhere monthly to tune into networks on-the-go.
That means that its digital strategy is averaging about 20% growth year-on-year.
In just over a year's time it has more than doubled its catalogue of live streaming networks on the Xfinity TV Go app and website, to more than 70 channels. Among the list of recently added networks are: AMC, BBC America, FOX Deportes, MOVIEPLEX, Showtime, Univision Deportes and The Weather Channel.
The average viewer consumed more than seven hours per month on Xfinity TV Go, up nearly 40% from the same time last year. Available for Android and Apple devices, the Xfinity TV Go app has been downloaded more than 11 million times.
"2014 was a banner year for TV everywhere, highlighted by marquee sporting events that provided a fantastic platform for driving education and awareness around the TV everywhere services our customers receive as part of their subscription," said Vito Forlenza, senior director of TV everywhere content and product strategy at Comcast Cable. "We broke records during several events like the Sochi Olympics and the World Cup, and continue to build momentum in 2015 as we provide more access to more content across platforms."