Brazil pay-TV market to near 40MN subs by 2019

DetailsJuan Fernandez Gonzalez | 19 February 2015

While official figures point to a stabilizing market, research from Business Bureau predicts that the Brazilian pay-TV market will add almost 15 million subs in the coming years, to near 40 million and 60% penetration by 2019.

The latest Market Estimates report from the consultancy firm shows higher figures than Anatel, which pointed to nearly 20 million subs by December 2014.

According to Business Bureau, there are 27.33 million homes with a pay-TV connection, including pirate subscriptions, which the anti-piracy team at the consultancy says are at almost 20%.

"Currently, almost 70% of the Brazilian market moves through satellite, while digital subscriptions are over 90%," explained Verónica Bianchi, media analyst at Business Bureau.

Regarding operators, Sky leads the market with a 34% share, Net takes the second place with 27%, followed by Claro TV (21%), Oi (7%) and GVT (4%).

Anatel's figures from 2014 show a slightly different ranking, with Telmex (including Claro, Net and Embratel) leading the sector with 10.2 million subscribers, Sky and DirecTV being second with 5.6 million subs, Oi third with 1.3 million, followed by GVT and Telefónica, which will soon combine their customers to become Brazil's third largest pay-TV operator with nearly 1.7 million subs.