Universal Music to queue up content for Vessel

DetailsMichelle Clancy | 20 February 2015

Universal Music Group (UMG) will provide the new Vessel online video service with exclusive UMG videos for a limited time period, before making the content available on free, ad-supported services.

"Vessel represents the latest business model innovation for premium short-form content and we're pleased to extend our industry-leading track record of empowering entrepreneurs who are growing the playing field for new content services," said Lucian Grainge, chairman and CEO at UMG.

"Jason and his team recognise the substantial value of the music videos created by our world-class roster of artists and have built a platform that promises fans a first-rate experience while providing artists and labels new ways to increase the monetisation of their creative work."

Vessel subscribers receive at least 72 hours of exclusive access to short-form, professionally produced content on mobile devices and the Web for $2.99 a month. During the early access period, videos on Vessel can earn a multiple of 20 times more per-view compared with free, ad-supported online video services.

"We are excited to work with Lucian and everyone at Universal. Their team has a real gift for finding talented new voices and helping them reach a wider audience through new platforms like Vessel," said Jason Kilar, CEO and co-founder of Vessel. "It's no secret that consumers love music videos. We look forward to giving Universal artists an amazing new home on Vessel."