Videocon d2h seeks Cisco to enable 4KTV

DetailsEditor | 21 February 2015

Indian direct-to-home (DTH) service provider Videocon d2h has made a strategic investment in Cisco AnyRes Live UHD encoders in order to facilitate the launch of its 4K-enabled Ultra HD service.

videoconcisco4KThe launch of 4K encoders on the Videocon d2h platform marks the first ever deployment of Cisco AnyRes Live UHD encoder in the world and will be followed shortly by two more customer deployments in Asia Pacific. Powered by Cisco UCS servers, the encoders are claimed to be able to promise operators such as Videocon d2h with faster time-to-market and provide the strongest technical foundation to the 4K infrastructure.

The 4K encoder will see use in providing a step change in broadcast quality for Videocon real-time media delivery applications such as live sports and 24-hour programming. Significantly it comes during the Cricket World Cup 2015, the biggest sporting event in India and which is drawing huge audiences already.

"Videocon d2h is bringing pathbreaking technology into Indian homes through this wholesome experience of 4K Ultra HD using its 4K/Ultra HD set top box and 4K Ultra HD Multi Genre Channel," commented Videocon CEO d2h Anil Khera. "We are the first in the country to provide this experience. The launch of 4K/Ultra HD with Cisco reinforces our commitment to this market. The futuristic user experience will be eons ahead compared with anywhere else in the world. Keeping pace with the global market trends, we will continue to redefine the television viewing experience of our customers in India."

"It is our top priority to provide our customers with the best technology experiences. Therefore, we are excited to be partnering with Videocon d2h and to be among the early entrants in the 4K space in Asia Pacific," added Sue Taylor, Cisco regional VP of service provider video software solutions, Asia Pacific. "We will continue to bring many more innovative solutions and services as part of our commitment to provide a leading edge to our customers across the globe and in India."