India vs. Pakistan match breaks digital video audience records

DetailsRebecca Hawkes | 23 February 2015

Digital broadcasting history was made when more than 25 million views registered on Star India's online streaming platforms during the India vs. Pakistan Cricket World Cup match on 15 February.

The figure represents the highest ever number of online video views for a single game in any sporting event across the globe in one country, Star TV claims.

"The opening day of the ICC Cricket World Cup 2015 registered 6.5 million video views and 5.4 million unique visitors across Web, mobile and app on our digital platforms. This was over double the prior record high set last year. Next day, the India Pakistan match created history in online sports viewership with 25 million views for the game on two of our digital platforms Hotstar and," said Sanjay Gupta, COO, Star India

"This has set a new record for the highest number of video views on the digital platform ever for a single match of any sport across the globe."

The previous records for the highest number of online video views in a sporting event were set during the India vs. Sri Lanka cricket game on 13 November 2014 with 3.6 million views and the IPL semi-final on 28 May 2014 with 3.2 million video views.

Hotstar, which has been built to accommodate Indian Internet infrastructure limitations, can operate on speeds as low as 64Kbps, though works ideally at speeds of 128 Kbps, according to Star. The new digital platform has witnessed the fastest adoption of any digital service in the world, with four million downloads in 15 days, claims the 21st Century Fox-owned company.

More than one billion television viewers worldwide were tipped to have watched the clash of Asia's cricketing titans on 15 February, when India beat Pakistan in the 2015 ICC Cricket World Cup.

The match, which is expected to have been the most watched in the history of cricket, saw title-holders India emerge as victors over their fierce rivals for the sixth time in succession.