Cisneros targets telenovelas for DISCOP Istanbul

DetailsJuan Fernandez Gonzalez | 23 February 2015

Global distributor of Latin entertainment content, Cisneros Media, will use the upcoming DISCOP Istanbul as an opportunity to showcase its latest original programming, including its new super series Ruta 35, La Válvula de Escape and the soap opera Voltea.

cisnerosdiscop"We began the year by launching #yourstoryhere at NATPE, and we will continue building on this campaign throughout the year and in every market, emphasising the importance of truly great stories, which are found in each of our productions," said Marcello Coltro, EVP of content distribution at Cisneros Media. "It's all about the story."

DISCOP Istanbul, which takes place from 24-26 February at the International Convention & Exhibition Centre in Istanbul, Turkey, has become one of Eurasia's most highly regarded television and online content events since it launched in 2010.

Other highlights of Cisnero's proposal for DISCOP includes XRC; Corazon Esmeralda, a telenovela starring Irene Esser (Miss Venezuela Universe 2011); DeMente Criminal (Criminal MasterMind); and Cosita Linda, another soap opera featuring Christian Meier, Ana Lorena Sanchez, Zuleyka Rivera and Pedro Moreno.

Headquartered in Miami, Florida, Cisneros Media Distribution owns a library of more than 30,000 hours of entertainment content, distributed across over 100 countries and 20 languages. Part of the Cisneros Media corporate division, Cisneros Media Distribution markets the products of its affiliated production companies: Cisneros Studios, producer of Spanish-language programming in the US, and Venevision, broadcaster and content producer in Venezuela.